ZumoDrive Blog

ZumoDrive Blog

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Sep 28 / 4:07pm

Hello Posterous

We've just migrated our blog from a custom hosted wordpress installation to Posterous. All of the old articles have been ported over. (comments have not).

We haven't been updating the blog as often as we should. You can expect to see more updates from us in the future. If you need to get in touch with us, please check out our forums or contact us directly

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Jun 5 / 4:47pm

ZumoDrive comes to Yahoo! Mail

This post is authored for the Yahoo Developer Network Blog

When we were given the chance to bring ZumoDrive to Yahoo Mail, we were excited by the possibilities. ZumoDrive is a cloud storage service that gives you access to your files anywhere, with powerful sharing capabilities. Our goal is to make using the cloud easy for everybody, and to explore ways to integrate the cloud into services people use every day. With the Yahoo! Mail platform, we are now able to integrate online storage and sharing directly into Yahoo Mail.

Using ZumoDrive you can quickly upload and share your photos, videos, and documents through our web interface or desktop client. Once your files are uploaded to your ZumoDrive, you instantly have access to them on any computer you may be on.

Upload the photos from your latest trip into a folder and ZumoDrive will automatically create a slideshow for you that you can share with your friends or embed in your blog. Share a folder of documents with your coworkers. Instantly, they will be able to add the folder to their own ZumoDrive, creating a collaborative environment where everyone can contribute to documents or add files for everyone to see.

Get ZumoDrive Desktop for even more powerful features. Drag and drop files of all types and sizes straight into your ZumoDrive and then access them from anywhere. You can use all of your desktop applications, such as Microsoft Office, Picasa, iTunes and many more to open, view and edit the files in your ZumoDrive. Any changes you make will be synchronized on every device you use; even the files you shared with others will be updated instantly.

Integrating ZumoDrive with Yahoo Mail opens up many possibilities. Our app “Share It” makes it simple to share any documents, photos, or those tricky to send attachments directly within Yahoo! Mail. Even those large files that used to be a pain to attach now becomes a breeze to share. It’s all integrated with Yahoo! Mail too; simply select files and click send, and a new email will be created along with links to those files. The experience is made even better when you already use ZumoDrive; now all of your content is at your fingertips right inside Yahoo! Mail, ready to be shared. Also, unlike email attachments, files shared with ZumoDrive can be changed even after the email is sent.

As time goes on, we plan to add more ways to connect your inbox to your files. When you receive attachments in an email, simply drag the message to the ZumoDrive app to add them to your drive. We will be adding more sharing features, allowing more ways to protect your files, and connecting your email conversations to shared folders. We will also let you track the status of your shared files, letting you know when someone views or edits your documents.

We are excited to be bringing ZumoDrive to Yahoo! Mail and continue to look forward to the possibilities that the application in Yahoo! Mail brings.

 

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Feb 21 / 3:20pm

A Netbook that makes you go wow!

Netbooks have recently become the fastest-growing category in the PC market, with 35 million units predicted to ship this year.  But should netbooks be cheap small laptops or can they, like the iPhone, make you go wow? 

A number of industry reports contend that netbook sales are eating into traditional notebook sales.  While it’s not entirely clear how many netbooks serve as notebook replacements versus supplements, it’s obvious that the big industry players are concerned about the increasing commoditization of the market as netbooks grow in popularity. Microsoft and others have referred to the problem publicly in recent times.

This situation presents PC manufacturers with a confounding dilemma.  Do they fight the battle of low-margin machines by simply trying to produce the best netbook in the market or do they limit the capabilities of their netbooks to protect their sales of full-fledged notebooks?

We think there’s a third alternative which is much more enticing for the consumer and the manufacturer –  make a netbook that is a pleasure to use and can serve as a gateway to lucrative subscription services. The model would be much like that of the smart phone - subsidize the hardware and make money on the services.

Amazon is doing this with the kindle, selling a device which has large amounts of residual revenue by simply making it easier for people to buy and read books.  Apple did this twice – first with the iPod by making it easy for people to consume music and then with the iPhone and its 15,000 apps.  The key is that the buying experience has to be seamless and the additional items affordable.  Think of buying songs for in iTunes or apps in the Apple App Store for $.99. 

This could certainly be done with a netbook.  Imagine a sexy, highly usable netbook that you could get for $99 and then begin easily adding apps, services and content.  Would you be willing to pay a few bucks for 3G service so you were always connected?  What other services would make sense with a stellar netbook?  We can think of many, including ZumoDrive.

With Zumodrive, we help people store, access and share the bits of their life – their music, their memories and their ideas. People don’t want to think of where all this is stored and how to take it all with them on their various devices. They just want to know that it is all constantly protected, always accessible and easily shareable.  We have leveraged the cloud to make this more of a reality, and we would love to see cool netbooks where ZumoDrive could be added for a few more bucks with a click or two.  Would you be willing to pay a few more bucks to always have access to all your personal content?

We’d be thrilled if the PC industry focused on making netbooks better and delivering a great mobile experience on them, and we’ll do whatever we can to make that experience even better.

 

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Feb 17 / 11:11pm

Connecting Every Application to the Cloud

I recently read an interview with Steve Jobs in 1985 just as the Mac was launching. Here is an excerpt…

PLAYBOYMaybe we should pause and get your definition of what a computer is. How do they work?

STEVE JOBSComputers are actually pretty simple. We’re sitting here on a bench in this cafe [for this part of the Interview]. Let’s assume that you understood only the most rudimentary of directions and you asked how to find the rest room. I would have to describe it to you in very specific and precise instructions. I might say, "Scoot sideways two meters off the bench. Stand erect. Lift left foot. Bend left knee until it is horizontal. Extend left foot and shift weight 300 centimeters forward..." and on and on. If you could interpret all those instructions 100 times faster than any other person in this cafe, you would appear to be a magician: You could run over and grab a milk shake and bring it back and set it on the table and snap your fingers, and I’d think you made the milk shake appear, because it was so fast relative to my perception. That’s exactly what a computer does. It takes these very, very simple-minded instructions—"Go fetch a number, add it to this number, put the result there, perceive if it’s greater than this other number"—but executes them at a rate of, let’s say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.

That’s a simple explanation, and the point is that people really don’t have to understand how computers work. Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don’t have to study physics to understand the laws of motion to drive a car. You don’t have to understand any of this stuff to use Macintosh—but you asked

I think the design constraint of simplicity or invisibility is at the heart of what make technology consumable by everyone. Think about GUI’s, think about Google and search, think about the iPhone. Every time there is a significant breakthrough in ease of use you get 10x number of users.

For us, the key focus has always been to make our service completely transparent, so you don’t even know it’s there.  We want our users to enjoy the power of the cloud without having to change their behavior.  The way we do this is to tie each and every one of your current application directly to the cloud so you don’t have to change the way your work. 

Kevin Toffel emphasizes this when in his video review of ZumoDrive in jkontherun.  He keys in on the coolness of playing iTunes from your laptop or netbook without having to store the songs locally.  There’s definitely a lot of buzz around this particular application, but ZumoDrive can do this with effectively any application.  This is because ZumoDrive integrates directly with your computer’s file system, which all the applications on your computers happen to already use.

Just as with iTunes, ZumoDrive lets you work on Word, Powerpoint and Excel files in the cloud without doing anything differently than you have in the past.  We’ll continue to explore new ways we can tie the cloud even more tightly with applications involving videos, photos and other file types.  After all, it’s all about the apps and we'll strive to make it as transparent as possible to for them to use the storage in the cloud.

 

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Feb 6 / 1:46pm

Making the Cloud bandwidth friendly

Well, it appears that billions of dollars from Obama’s stimulus package will be going towards making broadband connectivity more prevalent.  But I’d be willing to bet it will be a long time before I’m truly “always connected.”  I still find myself unable to access the Internet now and again from my laptop and smart phone, and it’s hard to believe this will change overnight.  To address this reality, we architected ZumoDrive to work well with whatever connectivity you happen to have: Wifi, 3G, EDGE or, God forbid, nothing at all.

First of all, when you access content, Zumo will intelligently adapt to your current connectivity and use.  For example, if you play a song on your iPhone while you’re on edge, we’ll transcode the song to a lower bit rate.  Similarly, if you’re viewing pictures in a browser, we don’t download the entire 6MB image. This is not rocket science, but when done right, it makes all the difference in the user experience.  You don’t have to sit around waiting for downloads to finish.  Also, those of us who have to pay for bandwidth will save a few bucks.

ZumoDrive also caches your frequently-used content locally, so the next time you access the content, you need not touch the network. So after awhile, even if you’re disconnected, you’ll usually have all you need.  Cody Overcash describes this well in his ZumoDrive review.

Going forward, we are going to make the cache “predictive.”  Since ZumoDrive is installed across devices, it can observe when you play a song, view a picture, read a file anywhere and use that information to proactively move the most important files to your many devices when connectivity is good and cheap.  So on a netbook, if Zumo is configured to just take up just 2-GB of storage capacity, we will move up to 2-GB of the stuff that you have recently accessed to the netbook. That’s actually a reasonable amount of space if you’re using it wisely.  That way, you’ll usually be accessing files locally, which really helps when you don’t have the luxury of wifi.

We call this architecture Hybrid Cloud Storage, and its key value is to deliver a superb use experience while minimizing bandwidth limitations and costs.  Many other cloud-based services assume you’ll always be connected and won’t care about how much bandwidth you’ll consume.  For some people that may be the case, but we wanted to do something for the rest of us…

 

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Jan 17 / 7:52pm

Being transparent

TechCrunch broke the news of our launch yesterday. Since then there has been a lot ofchatter and reviews of the service, both positive, and negative.

So far the strongest complaint we've heard in the blogosphere is that we are not being transparent about pricing. Some even viewed it as a scheme to fool users to sign up. But I assure you that was not our intention.

This launch came as a pleasant surprise for us. We knew we had something unique, but didn't expect so many people to understand our vision on day one. The private launch was initially intended to find a group of folks that would help us better define our direction, not as a way to market the product.

With that context in mind, disclosing the pricing up front is something we've completely overlooked. That is our fault. To rectify this, we have just posted the pricing info here, and also linked it from the home page.

I hope we haven't lost your trust, and we are looking forward to helping you make the move to the cloud.

David Zhao, CEO

 

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Jan 11 / 3:44pm

What is Cloud Computing & Cloud Storage?

Cloud Computing and Cloud Storage are based on the same concept, but with different results. The primary focus behind both cloud computing and cloud storage is to provide access by users to applications, services or storage without having to reveal the underlying "science" and technology behind making those elements work. An example of Cloud Computing is Google Apps, a suite of business applications that Google maintains. Google Apps allows people to access a suite of different applications from absolutely anywhere through access to the internet, while the underlying data, code and other information is stored permanently on the servers, beyond the view of those using the applications. What the users do not see is the complicated data and software that are stored behind the scenes on the servers, but rather they only see the attractive front end, which is what the cloud computing concept is all about. 

Cloud storage is similar to cloud computing. The main difference is that instead of access to applications the service provides access to data and data storage. This is much like a hard drive installed within your computer, only it exists on every computer that you use.

Some cloud storage providers focus on building the backbones of infinite storage; for example, Amazon's Simple Storage Service (S3). They operate data centers where lots and lots of data can be stored redundantly. With that anyone could write their own software to utilize their storage service. Other cloud storage providers focus on making it easy to use the cloud storage for end users. ZumoDrive is in this category; our drive will make cloud storage usable as a local drive, except that it can grow to any size, usable on multiple devices, and never needs to be backed up.

Cloud storage and cloud computing are very similar. The user loads applications and accesses data without any knowledge regarding how it works, making their use as simple as launching any application on your computer. Many providers are offering some sort of software along these lines. A lot are implementing solutions that integrate with other technologies, while others offer services that are solitary. These two technologies provide security for your data; consistency, which is thanks to not trying to maintain multiple copies of the data; reliability, thanks to maintenance from the hosting company; and many other features that come from being hosted by large companies. 

These are the features of the cloud as a general concept rather than only for cloud computing or cloud storage. Regardless of the computing device, be it a desktop computer, table computer, notebook, wall computer, monitor, sensor, entertainment center, handheld or other computer device, the information is stored on a permanent basis on the internet server, and is only temporary cached for the client on their computing device. 

So which one will make it into our lives first? Bill Gates has made his bet on cloud storage. In this PC Magazine interview, Bill Gates said cloud storage is "without tradeoffs.". We agree with him. By using storage in the cloud as the master storage, storage on our devices can finally be scalable (to be as large as you want), accessible from any where (get to the same content no matter which device you are using), and always reliable (don't need to worry about back up).

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